Although search engines are now very sophisticated, but links in text form today are still more reliable than links in the form of images. Unfortunately there are still many website designers who prefer to rely on images for the artistic impression.
Although using images may be more artistic, but Googlebot can not read the attached images. So it will be very difficult for Google to funnel keyword authority on the intended page.
Benefits of using links in text form
Of course there are some advantages of using text versus images. Advantages for SEO include: Lighter, More Mobile Friendly, and Does not take up much server capacity. So try to always put the link in the form of text.
Common Mistakes
Lots of people who just put a picture link to be clicked. It's really not SEO friendly. If you do this, then you should install alt tag in the image.
The correct practice is to use text instead of images for links. Of course near the text link you are welcome to install the image to attract the attention of visitors. And it will be even better if it is close to the text link, you also add a descriptive paragraph.
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